Week 5 blogger post

-
After learning the case study, I gained more knowledge about difference kinds of social media.

The first lesson I learn is company in different area should do focus on different time zone.  The eastern time zone has the most percentage of the population which is 48%. The central time zone has 33% of the population. If you want to do business in the West coast, you should probably focus on pacific time zone. If you want to do business across the country, the eastern time zone is an important factor.

The second lesson I learn is to choose the right time to send tweets. The best time to send tweets is at 5 pm. The way to measure it is CTR.  The best days to maximize CTR are midweek and weekend. 

The third lesson I learn is to use different social media for different purpose. Zappos does a very good job in social media marketing. For example, Twitter is a good media to establish brand authority. Facebook is a media to communicate with brand. 

The three lessons are very useful. They help me to understand different social media deeply and I learn to choose the best media at the best time to send out information. 

Comments

Post a Comment

Popular posts from this blog

Week 2 post

-
It is important to market yourself because marketing yourself is building your personal brand. You will have a lot of benefits if you build a brand of yourself. For example, if you have a strong personal brand, people are more likely to contact you and make friend with you. The process of marketing yourself also adds value to you. For example,  there are two guys. They have same level of abilities and skills in one area. The only difference between them is one has a strong personal image as an expert in that area, the other one does not have a online profile. The one with strong personal image will more likely to get more chances and opportunities than the other one. The story shows the importance of building personal brand. People can easily remember you and recognize you if you have a strong personal brand. People can build their personal brand through a lot of media online. They can first set up a Facebook page to build a social image. Facebook is a good tool to make friends ...
Read more

Week 10 final post

-
This is the last post of the SMM class, but I will still keep using my social media accounts. Here is my Instagram link, I like to share my life on Instagram. Follow me, if you want to know more about me.  https://www.instagram.com/dingjunhao123/ Good luck guys. 
Read more